Who Gets What–and Why
The New Economics of Matchmaking and Market Design
Roth, Alvin E., 1951-
Book – 2015
This is not a technology book, it is economics or business. But .. it explains why Uber’s use of technology has a transformative effect on the market for transportation services. And explains how other “unicorn” companies became valuable due to technology advances. The book can be read quickly, but .. you will want to spend more time with it.