The Market Research Toolbox

The Market Research Toolbox – A Concise Guide for Beginners, third edition, Edward McQuarrie, – 2012

Managers and MBA students will want to read this book. Traditional market research books would discuss products like Proctor Gamble’s soaps, but this book looks at technology products from companies like Cisco. This new edition has major updates related to the web. 250 pages.

Get it here at OPL     Amazon Review

Carleton Library     University of Ottawa

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