Smart Pricing – How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability, Jagmohan Raju, Wharton School Pub , Pearson Education, 2010
Business planners will want to read this book. The author is a professor, but he is very readable, the topic is important to all businesses.
Most American companies set prices by the ‘cost plus’ model, though there are much better ways.
Contents:
“Pay as you wish” pricing
Why the best things in life are free
The art of price wars
Thinking small
The automatic markdown
Name your own price
Subscribe and save : pricing for marketing profitability
The snob premium
Pay if it works.
Hardcover, 200 pages.
