Curation Nation – How to Win in A World Where Consumers Are Creators, Steven Rosenbaum, 2011
Reading news on the internet is like trying to sip from a fire hose: there is too much coming at you. You need the help of people akin to newspaper editors who can pick out just the 0.01 % that is worth your time. Brand marketers are getting wise to this, and now the new editing is being coined as ‘curation’.
This book first appeared as posts at Huffington, Business Insider and Mashable. Hardcover, 250 pages.
