Glow Kids

Glow Kids The Dark Side of Our Brave New E-World By Kardaras, Nicholas
Book – 2016

If you have kids then you know about this: all day and at bedtime they will be glued to their iPod, iPhone, 3DS, Samsung Pad, or whatever internet connected device. How is this affecting their future? (if only because it will keep them awake in bed until late if you permit it).

Dataclysm

Dataclysm – Who We Are By Rudder, Christian – 2014

Rudder founded a matchmaking web site. When it was successful, with many clients, he looked at the statistics as a sociologist. He studied at a macro level: what sorts of people are likely to look at what sorts of profiles. The results of his study avoid the WIERD problem plaguing most university research, where most subjects in studies are Western, Educated, and from Industrialized, Rich, and Democratic countries. Rudder’s subjects were not WIERD. And the study was not a questionnaire, with subjects answering untruthfully: Rudder knew what the subjects actually did on the website.

This book is fascinating reading if you are interested in the motivation driving human behaviour. But if you are interested in the mechanics of analyzing big data, then you will not find much help here.