Tag Archives: Google

Always Be Testing

Posted on October 27, 2010 by rleir

Always Be Testing – The Complete Guide to Google Website Optimizer, Bryan Eisenberg, Wiley, 2008 Here is a book for webmasters of commerce sites. It is about user experience and conversion rates, but not much about design or development. 300 … Continue reading →

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Conducting Basic and Advanced Searches

Posted on October 14, 2010 by rleir

Conducting Basic and Advanced Searches, Jason Porterfield, – 2010 For high school students, a brief guide to researching on the Web. 40 pages.

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The Case for Books

Posted on April 28, 2010 by rleir

The Case for Books : past, present, and future / Robert Darnton, PublicAffairs, 2009 This very readable book discusses copyright law as seen by the chief of Harvard’s library, who negotiated with Google on their book digitization project. Hard cover, … Continue reading →

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Human Information Retrieval

Posted on January 1, 2010 by rleir

Human Information Retrieval / Julian Warner, MIT Press, 2010 A theoretical framework for search systems such as WorldCat and Google. This academic book is tough sledding. Hard cover, 200 pages.

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Going Beyond Google

Posted on December 17, 2009 by rleir

Going Beyond Google : the Invisible Web in learning and teaching / Jane Devine, Neal-Schuman, 2009 This book for educators discusses the ‘invisible web’: web content that Google does not index, because it is by paid subscription, or because the … Continue reading →

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Professional Android Application Development

Posted on December 12, 2009 by rleir

Professional Android Application Development / Reto Meier, Wiley, 2009 Developers of mobile applications need look no further, Android is here. Several compelling factors put Android on the top of the pile compared with iPhone, Palm, BB and Nokia. This book … Continue reading →

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Google Speaks

Posted on August 11, 2009 by rleir

Google Speaks : Secrets of the World’s Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page / Janet Lowe, Wiley, 2009 Read all about life at Google. This is about Brin and Page’s vision, Google culture, and Google’s future. 300 pages, … Continue reading →

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Google Business Solutions and Tools

Posted on August 6, 2009 by rleir

Google Business Solutions and Tools : 100 success secrets to reach new customers, enhance your website and increase your productivity / Daniel Collins, 2008 This basic little book has 150 pages of common sense to help web based businesses. It … Continue reading →

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Search engine optimization all-in-one for dummies

Posted on May 22, 2009 by rleir

Search engine optimization all-in-one for dummies / by Bruce Clay, Wiley, 2009 750 pages: the largest dummies book ever! You will find much of this book basic if you are already the webmaster for a site. However, keep reading past … Continue reading →

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Google AdSense for dummies

Posted on May 8, 2009 by rleir

Google AdSense for dummies / by Jerri Ledford, Wiley, 2008 This is a business guide to using AdSense. 350 pages, and very practical.

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